Suncorp Bank Supports the Queensland Agriculture Industry at Ekka Beef Week

Suncorp Bank proudly showcased its deep-rooted agribusiness heritage as Champion Partner of Ekka Beef Week 2025, earlier this month.

Returning for the 14th consecutive year as a partner, Suncorp Bank hosted the Hospitality Marquee and held naming rights to the Suncorp Bank Stud Beef Paraders, where some of the best beef cattle in the world were on display.

Aliesha Christensen, Executive Manager Agribusiness & Regional North, explained that Ekka Beef Week is about bringing the country to the city.

“It’s an opportunity for kids to learn about where their food and fibre come from, and for farmers to showcase their livelihoods and the work they put in day in, day out.”

“For more than 120 years, Suncorp Bank has supported regional and rural communities, particularly in Queensland, so it was great to once again be part of an event so important to our Queensland farming industry calendar,” said Aliesha.

Feeding the Farmers

Ekka Beef Week provides farmers the opportunity to showcase their work, network with other breeders or buyers, and even do business with other producers, all in one spot – the  showgrounds, on the eve of Ekka.

Suncorp Bank was on hand for three days to feed our farmers at the Suncorp Bank Hospitality Marquee. The farmers enjoyed:

·       More than 3,000 freshly baked goods

·       14 kilograms of coffee

·       2 kilograms of hot chocolate

·       Plenty of big smiles, encouragement, and hearty discussions from the Suncorp Bank Queensland Agribusiness team

Guests of the Suncorp Bank Hospitality Marquee helped raise more than $8,000 for the Toowoomba Hospital Foundation’s Regional Cancer Centre.

Beef Paraders
 

Our commitment to rural communities also extends to the next generation of Australian farmers, beyond the Ekka Beef Week gates. Suncorp Bank was proud to launch a new content series featuring three young Beef Paraders: Hannah, Patterson, and Robert.

The series follows their journey as they prepare for a Paraders competition, highlighting how the experience helps participants grow, build confidence, develop real-life skills, and deepen their connection to agriculture.

“Beef Parading teaches children presentation, leadership, strength, resilience, and importantly, it strengthens their engagement in farming,” Aliesha Christensen said.

“For the beef industry to continue thriving in Queensland, we need younger generations to stay connected to agriculture, and Beef Parading is a meaningful way for them to do that.”

“This series is a great way to showcase our ongoing support for rural communities and the future of Australian farming.”