6 July 2015
Move over Whitsundays, and step aside Surfers Paradise, residents across the sunshine state’s regional locations have rallied together to put a new tourism hot spot on the Queensland map.
In a bid to encourage visitation to Queensland’s drought-stricken regions, Suncorp Bank has joined forces with the newly formed Western Queensland Drought Appeal Committee, to support the inaugural Drought Appeal Weekend in Longreach.
From 10 to 12 July, residents throughout Queensland will converge in Longreach to experience true Aussie bush hospitality, with a full program of events aimed at showcasing the heritage of one of Queensland’s most regional locations.
Western Queensland Drought Appeal Committee member, David Neal, said the event was designed to give residents from metropolitan areas a deeper understanding of life in regional Queensland.
“Guests will have the experience of a lifetime, and gain a true understanding of the beauty and wildness of living in the west,” Mr Neal said.
“Longreach and surrounding areas are fabulous tourism destinations. We recognise local spending is the best way to boost our local economy, and through the Drought Appeal Weekend we can showcase the diverse range of experiences that are unique to our great region,” Mr Neal said.
“Our farmers have already endured three years of dry conditions which has caused our local businesses to struggle and job opportunities to decrease.
“However, there is a lot more to western Queensland than many people see from the outside. We want to keep our community culture alive, and ensure local families have the opportunity to maintain a strong, enjoyable and sustainable livelihood here.
“Guests will be treated to a tour throughout the heritage-listed Australian Stockman’s Hall of Fame and Qantas Founders Museum, a cruise along the Thompson River, and of course a day at the races.
“There will also be a number of fundraising initiatives, with proceeds contributed directly to the Drought Appeal Fund.”
Suncorp Bank Head of Agribusiness, Troy Constance, said the Bank was proud to be aligned with a community initiative designed to support rural and remote communities.
“Suncorp Bank is founded on a rich connection to regional Queensland. The Western Queensland Drought Appeal Weekend provides us with the perfect platform to strengthen this connection,” Mr Constance said.
“The prevailing drought conditions in central and western Queensland continue to have severe impacts on local producers and the wider community.
“As Queenslanders, it is our responsibility to ensure our farmers and our towns in the west know that the State is there for them with assistance and support through this challenging period.”
For more information or to support the Western Queensland Drought Appeal visit https://www.facebook.com/wqdroughtappeal?fref=ts
Ashleigh Paterson 07 3135 2562 or 0407 925 665
Suncorp Group includes leading general insurance, banking, life insurance and superannuation brands in Australia and New Zealand. The Group has 14,500 employees and relationships with nine million customers. Suncorp Group Limited is a Top 20 ASX-listed company with $94 billion in assets. Suncorp Bank is Australia’s leading regional bank servicing more than one million personal, SME and agribusiness customers